Vision

  

 

 

 

 

Don’t underestimate the power of a vision.

McDonald’s founder, Ray Kroc, pictured his empire long before it existed,

and he saw how to get there. He invented the company motto

— ‘Quality, service, cleanliness and value’ —

 and kept repeating it to employees for the rest of his life.”

— Kenneth Labic

Ray Kroc

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